Google Helpful Content Update for Real Estate – What to Do?
Welcome to ANOTHER huge Google update in 2022! It’s only been six days since the new Google Helpful Content Update...
August 29, 2022
Is Real Estate SEO Expensive?
People say SEO is expensive. They are wrong. 💯 Let's be clear. People who say SEO is expensive aren't really...
IDX Listing Agent & Advertising Agent Display – BAD For Consumers!
Bad for consumers. Bad for business! I was approached last evening to join in the debate regarding IDX and the...
The Importance of Branding and Brand Consistency on Social Media
Agents have to realize that social media is a central part of a real estate marketing strategy. At the heart...
Stop Selling Yourself! Stand Out With Consumer-Oriented Marketing
Deciding on a social media strategy may seem easy to the untrained eye, but real estate agents need to be...
The Value of LinkedIn for Real Estate Social Media
When it comes to the buying and selling of real estate, there are a lot of different ways to get...
Build Relevance, Personalize your Brand with Instagram
A picture can be memorable, gorgeous, laughable, thought-provoking, or inspiring -- but it is always worth 1,000 words. By using...
The Value of Pinterest for Real Estate Social Media
Broaden your base, expand your social media following and highlight your brand with professionally curated Pins that focus on real...
The Value of Twitter for Real Estate Social Media
Using Twitter for real estate is not completely new, but there are some ways it's being done that may not...
The Value of Facebook for Real Estate Social Media
When it comes to social media, there is a lot of value in it for all different types of businesses....
Lead Generation vs. Engagement in Social Media
Lead generation and engagement are both desirable and measurable. Agents need to understand which tools work best to achieve each...
Exposure, Connections, Profit: The Importance of Social Media Use in Real Estate
Real estate marketing 30 years ago may have been anything from business cards, to bus bench ads, to television spots...