February 22, 2023
Today, TikTok can be a powerful tool in any real estate agent’s lead generation strategy. With its growing user base and innovative features, it’s no wonder that more and more real estate agents are turning to TikTok for their real estate lead generation needs. This guide will cover TikTok basics and how to use it effectively for generating real estate leads.
What is TikTok?
TikTok has become an incredibly popular free mobile content platform, with over 1 billion active users. Its feed consists of short-form videos ranging from 15 seconds to ten minutes in length. TikTok encourages creativity and fun, allowing users to create lip-syncs, comedy skits, and other entertaining content that often goes viral.
TikTok For Real Estate Lead Generation
TikTok offers real estate agents an opportunity to engage with potential clients in a unique way. With the ability to upload short-form videos, agents can showcase their listings and properties creatively so they will stand out from traditional marketing tactics and reach a new audience. Additionally, they can utilize the app’s filters, effects tools, and music library to further customize their posts.
TikTok Popularity and Reach
TikTok has become immensely popular among Gen Zers since it was first released in 2016—however, its user base now spans all age groups due to its lighthearted nature and the wide variety of content available on the platform. This makes TikTok a powerful platform for real estate agents to reach new audiences and generate leads. By understanding how to use it, TikTok can be a helpful instrument in your lead generation endeavors. Now let’s look at how you can use TikTok in your real estate business.
How to Use TikTok for Lead Generation
Generating leads on TikTok is an effective way for real estate agents to expand their reach and grow their businesses. It’s important to understand the platform and develop a strategy that will engage potential customers. Here are some tips for leveraging TikTok as a lead-generation tool.
Create Engaging TikTok Videos
The key to creating successful content on TikTok is understanding what resonates with users. Due to the short nature of most TikToks, it’s important to quickly grab your audience’s attention and get to the point with your videos. Watching some existing TikToks is a great way to understand further what kind of content is successful on the platform.
Use Hashtags, Trends, and Geotags to Reach New Audiences
Hashtags are essential for reaching new audiences on TikTok; they help categorize content so users can easily find relevant posts related to specific topics or interests. Ensure you’re using hashtags in your posts—this could be anything from industry-specific terms (#realestateagent) to location tags (#nyc).
Additionally, take advantage of trending topics by creating content around popular challenges (for example, the “Pedro Pascal car trend“)—this will increase engagement and visibility among potential customers who may not have otherwise seen your post organically through hashtag searches alone.
You can also tag your local market in your TikToks by adding a location with a geotag when publishing. This will help TikTok show your content to people in your area that could become clients.
Liaison With Industry Influencers or Local Businesses
Leveraging influencers and partnerships can be a great way to catapult your brand into the spotlight among target audiences. To do this, seek out real estate-focused influencers who have already established a following. You can make a duet with their content to add your own spin or reach out about teaming up on some future content.
You can also collaborate with other brands or businesses within the same industry, such as local banks or mortgage companies. These strategic alliances will not only open up each party’s network of contacts but could potentially generate more leads for you down the line.
Include a Call to Action
You aren’t making real estate TikToks just for fun (although it certainly can be fun). Ensure you include a call to action so viewers can engage with you further. For example, if you commonly use TikTok to showcase listings, ask users to follow you to see your listings first. Alternatively, if you create educational videos for first-time homebuyers, include a link to a webinar on building credit. You get the gist.
Make Relateable Content
The algorithm that shows content to users on TikTok considers your previous video engagements. Creating relatable content for a broader audience can lead to more likes and shares, which helps increase visibility for the rest of your TikToks.
Don’t Drop Interactions
Tiktok offers you the chance to build an online community and establish yourself as an industry leader. Capitalize on this by interacting with followers and responding promptly to help build trust between potential customers and your business. This can help drive conversions for you later.
Develop a Consistent Brand Voice
If a particular type of content or style is working for you, continue utilizing it to increase engagement on TikTok. You want your content to be easily recognizable to viewers. Additionally, think about what makes your brand different than others in the industry – do you specialize in luxury properties? Are you known for being tech-savvy? This will help give your content an edge when engaging with potential customers.
Create Paid Ads on TikTok
Utilizing Ads and Promotions is another excellent way to generate leads on TikTok. These ads are typically most effective when you’re producing good social media content already, so start by using the previous tips to hone your TikTok skills. When you’re ready, paid ads on TikTok allow you to target specific demographics, user interests, or behaviors and can be an incredibly effective tool for generating new leads.
Have Fun With TikTok
At the end of the day, making TikTok content for your real estate business should be fun! If you need help, consider reaching out to a social media-savvy friend or colleague to help you simplify and enjoy leveraging TikTok as a marketing tool.
Stick With It
It can take time to see results on TikTok but don’t get discouraged. Staying consistent helps you achieve success with TikTok quicker than using it only occasionally. More frequent posting can also help users stay engaged with your content and encourage TikTok’s algorithm to feature your content more often.
TikTok is a powerful platform for real estate agents to generate leads, and with the right strategies, it can be an effective tool. By applying these tips, you can start generating leads on TikTok.
Start Using TikTok to Generate Real Estate Leads
TikTok is not only a fun, diverse platform but can also be an effective tool for generating leads in real estate. With its engaged user base, creative potential, and integration opportunities, it’s little wonder that businesses around the world are jumping onto the TikTok bandwagon. If you take the necessary steps to optimize your TikTok content, it can become an excellent tool for lead generation in no time.
